Marketing Research

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Marketing Research

Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications." Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

Marketing research is often partitioned into two sets of categorical pairs, either by target market:

Or, alternatively, by methodological approach:

Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the ACNielsen Company in 1923.

Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.

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Matching Marketing Research Colleges

Name
University of Georgia
Four or more years; Public; $24,411 average out-state tuition; $6,676 average in-state tuition
Carthage College
Four or more years; Private not for profit; $31,300 average out-state tuition; $31,300 average in-state tuition
Fairleigh Dickinson University-College at Florham
Four or more years; Private not for profit; $34,082 average out-state tuition; $34,082 average in-state tuition
Fairleigh Dickinson University-Metropolitan Campus
Four or more years; Private not for profit; $31,618 average out-state tuition; $31,618 average in-state tuition
Southern Illinois University Edwardsville
Four or more years; Public; $8,250 average out-state tuition; $6,046 average in-state tuition
Fashion Institute of Technology
Four or more years; Public; $11,922 average out-state tuition; $3,974 average in-state tuition
The University of Texas at Arlington
Four or more years; Public; $16,390 average out-state tuition; $8,878 average in-state tuition

Marketing Research Scholarships

Name Amount Deadline
Sharon Rose Miller Scholarship $3,000 March 10, 2017
Executive Council Outstanding Student Award - CSUF Up to $2,500 March 04, 2017
Naum Scholarship $2,500 February 18, 2017
Lagrant Foundation Scholarship Up to $5,000 February 28, 2017
Robert Hoag Rawlings Foundation Scholarship $2,000 March 03, 2017
Dr. George Lennox Endowed Scholarship $2,000 April 15, 2017
Smith-Bacus Scholarship $1,850 March 03, 2017
Dan Fleury Construction/Stockman Bank Scholarship $1,500 February 01, 2017
Trinidad - Las Animas County Chamber of Commerce Scholarship $1,200 March 03, 2017
Visalia Community Bank Outstanding Business Scholarship $1,000 December 04, 2016