International Marketing

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International Marketing

International marketing (IM) or global marketing refers to marketing carried out by companies overseas or across national borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international markets. According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." In contrast to the definition of marketing only the word multinational has been added. In simple words international marketing is the application of marketing principles to across national boundaries. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.

The intersection is the result of the process of internationalization. Many American and European authors see international marketing as a simple extension of exporting, whereby the marketing mix 4P's is simply adapted in some way to take into account differences in consumers and segments. It then follows that global marketing takes a more standardised approach to world markets and focuses upon sameness, in other words the similarities in consumers and segments.

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Matching International Marketing Colleges

Name
Fashion Institute of Technology
Four or more years; Public; $11,922 average out-state tuition; $3,974 average in-state tuition
Emerson College
Four or more years; Private not for profit; $32,128 average out-state tuition; $32,128 average in-state tuition
Saint Joseph's University
Four or more years; Private not for profit; $36,480 average out-state tuition; $36,480 average in-state tuition
Waukesha County Technical College
At least 2 but less than 4 years; Public; $5,034 average out-state tuition; $3,356 average in-state tuition
Miller-Motte Technical College-North Charleston
At least 2 but less than 4 years; Private for profit; $9,900 average out-state tuition; $9,900 average in-state tuition
Pace University-New York
Four or more years; Private not for profit; $33,962 average out-state tuition; $33,962 average in-state tuition
Laredo Community College
At least 2 but less than 4 years; Public; $3,072 average out-state tuition; $2,016 average in-state tuition

International Marketing Scholarships

Name Amount Deadline
Myron Brown Ludlow Scholarship $8,000 March 01, 2017
James Abbott Hoeven Jr. and Sr. Memorial Scholarship $4,000 March 01, 2017
FirstBank Scholars Award - CSU $3,500 March 01, 2017
Sharon Rose Miller Scholarship $3,000 March 10, 2017
Delano F. Scott Scholarship $2,550 March 01, 2017
Jerome C. Eppler Scholarship $2,500 March 01, 2017
Executive Council Outstanding Student Award - CSUF Up to $2,500 March 04, 2017
Scarlett Family Foundation Scholarship Up to $15,000 December 15, 2016
Naum Scholarship $2,500 February 18, 2017
Lagrant Foundation Scholarship Up to $5,000 February 28, 2017